hi, i’m arielle.

I am a results-driven integrated marketing consultant with 15 years of brand-building experience across industries. I’ve built and grown all types of brands, from launching seed stage startups from scratch to reinventing some of the world’s most recognizable companies.

I’m passionate about building connections between brands and consumers with disruptive, full-funnel marketing strategies that make a bottom-line impact. Currently, I am taking on select marketing strategy projects. You can learn more about my services here.

If you’re interested in working together, let’s chat!

services

• Brand development: crafting messaging, refining your audience, and creating a look and feel

• Funnel optimization: identifying pain points and cross-platform solutions to get your conversion flow un-stuck 

• Marketing team challenges: flipping unhappy, inefficient marketing teams into high-performing verticals with clear swim lanes, strong output, and happy employees

• Marketing process optimization: playbooking standard operating procedures for key marketing processes to help your team stay organized and avoid spin 

• Growth strategy: building out a paid media strategy with reporting for ongoing optimizations (creative, targeting, and more), developing SEO-rich content frameworks and affiliate programs

• Organic marketing programming: crafting social media strategies and content calendarization frameworks, creating influencer and advocate programs, strengthening consumer retention via email marketing, planning experiential activations

past Work

• Cofertility - Co-founder, CMO, Advisor (current)

• Victoria’s Secret PINK - Digital Marketing Strategy

• Coach - Global Social Media

• MWW Group - Social Media Strategy

Press

• Fast Company - Most Creative People in Business 2023: Egg freezing and donation are complicated—this startup makes them easier

• Fast Company - This Startup Wants to Reimagine Egg Donation

• Entrepreneur - These Co-Founders Let Women Freeze Their Eggs for Free — Cracking Open the 'Inaccessible' Industry. Their Cutting-Edge Model Solves Another Major Fertility Issue Too.

• Femtech Insider - Cofertility Raises $5M to Make Egg Freezing More Accessible by Linking It to Egg Donation

• Michigan Alumni Association - The Hope We Preserve

Advisory

• Stardust Jewish Fertility Foundation

• Hackrah Media - impact-driven marketing agency

Other organizations I’m passionate about

• RESOLVE - The National Infertility Association

• HIAS - refugee resettlement initiatives